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Station Profile

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Format & Call Letters

Classic Soul Rhythm & Blues (rhythmic oldies) - WROX AM & FM

Format Description

WROX Radio is not an era of music – it's a state of mind.

WROX Radio is Clarksdale's Heritage Station playing great music from the 1960's to today.

WROX Radio allows advertisers to reach a large consumer group that can’t be reached with any other station.

whitneyhoustonWROX plays great songs spanning four decades by Aretha Franklin, Marvin Gaye, Earth Wind & Fire, James Brown, Michael Jackson, Gladys Knight, the Temptations, Lionel Richie, Diana Ross, Prince, Stevie Wonder, Kool & the Gang, Al Green, Whitney Houston and others.

Plus there’s at least one blues song each hour from artists like B.B. King, Muddy Waters, Eric Clapton, John Lee Hooker, Stevie Ray Vaughn, Howlin’ Wolf, Big Jack Johnson and contemporary blues performers like Charlie Musselwhite, Grady Champion, Big George Brock, Watermelon Slim and much more.

WROX Radio is designed to reach active consumers in their prime spending years.

WROX Radio's Classic Soul Rhythm & Blues format has proven itself to be timeless!


Demographic Profile 

WROX Radio has wide demographic appeal with consumers who have purchasing power!

couple 26Age Composition: WROX targets affluent listeners 25-64..

Gender:  WROX Radio targets a 50/50 gender breakdown..

Household Income: WROX listeners have high earning power.

Investments: WROX Radio targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity:WROX Radio attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Get your message out to thousands of potential new customers each week with WROX Radio.

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Lifestyle Profile

WROX Radio listeners are in their prime earning and spending years.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

WROX Radio has wide demographic appeal with consumers who have large purchasing power!

WROX Radio Targets Home Owners 

A huge category with these consumers is home improvement and home decorating.

construction 2Home Spending: Started or completed in the past 2 years

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

WROX Radio targets listeners with purchasing power. 

African American Consumer Facts  

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WROX is an important piece of every adult radio advertising buy!

The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence and household income will continue to impact the community’s economic power, especially with women. 

The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, healthcare and financial management services. 

family 3African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services. 

African-American women tend to be the primary decision makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them. 

Trends in technology adoption and social networking also provide this group an influence over popular culture beyond the limits of ethic categorization.

Get your message out to thousands of potential new customers each week with WROX Radio.

Targets The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

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- Boomers will make-up HALF of the entire U.S. population by 2017.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 50+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 31-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 50+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

WROX Radio delivers listeners with a high disposable income in their prime spending years.

We Live Here

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WROX Radio is committed to super serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. At WROX Radio we love taking part in community events and getting behind local causes that affect our listeners.

WROX Radio is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.


clarksdale 10Wake Up With Paul Wilson Weekday on WROX Radio

Start your morning with great music and information 6am to 10am with Paul Wilson weekdays on WROX Radio.

Paul Wilson began his broadcasting career on weekends in Twin Falls, Idaho while in high school. He was a top-rated air talent and program director in Boise, Salt Lake City, Honolulu and Fresno before he and his wife Bobbie purchased WROX in late 2011.

In addition to hosting the morning show five days a week, Paul produces the “Crossroads Delta Blues Show” every Saturday night on WROX.

Join Paul Wilson weekdays mornings from 6:00 to 10:00am on WROX Radio.

 
 
graph 11Market Your Business Online With WROXRADIO.com
- 1000 Unique visitors per month.
- 2700 monthly stream tune-ins a month.
- 3.3 average tune-ins per unique.
- 60 minutes average tune-in. TSL
- 2400 listening hours per month.
Get more customers and increase sales with WROXRADIO.com.


WROX AM & FM Radio Coverage Maps

WROX - FM 97.5 FM
 

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WROX - AM 1450 AM 

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To Learn More How Radio Can Help
Grow Your Business Click Here

 
   

  

  

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GROW YOUR BUSINESS

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If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business.

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WE LIVE HERE

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As members of the community we feel it's important to support our local small businesses. Together we can build a better community!

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